Google Ad Manager (DFP)
At Blackbird Ads, we've been through a lot with DFP. We were there when Google purchased them, and we remember when the site only worked in IE7. A new name doesn't fix old problems. We know the warning signs of a misconfigured system, and we know the value in getting the little things right.
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Configuration
Is your Google Ad Manager instance optimally configured? One misconfigured item can impact the entire site. We will work with you to tune DFP and make sure all the gears are turning and working for you. We can help you configure your site and monitor it for problems. Don't let one little ice cube sink your Titanic!
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Troubleshooting
Are you paying attention to the warning signs? The little things add up. Getting those right can mean the difference between making money and burning money. Last time we checked, nobody likes to burn money. Let us help you make the most money!
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Reporting
Are you getting the data you need to make the right decisions? Are you still scratching your head as to why a company whose mission statement was to “organize the world's information and make it universally accessible and useful” could make reporting so difficult? We can help! From making the most of standard reporting to analyzing raw data transfer files, we've got your back and are here to help.
Operative
At Blackbird Ads, we know the drill. The "consultants" come in to help you design an implementation. When it comes time to build everything, you are left figuring out if you create the PCMP file first or the PRP file while the Bobs have moved on to their next assignment. We know, because we've been there. We can help! From automation of new products to ongoing maintenance of the system, we can help!
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Site Design
Need to implement Operative for the first time? Did your first implementation miss the mark? Hindsight is 20/20. Blackbird Ads can help you get the most out of Operative. From configuring custom workflows and integrations to streamlining product creation, we can help.
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Product Maintenance
Dreading adding the new Operative product that was just rolled out to the sales team? Telling management that the Flux Capacitor broke and nothing can get updated until you prepare that Fetzer valve with some 3-in-1 oil and some gauze pads? We can relate. We've been there. We can help tame the product beast!
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Automation
Stuck trying to figure out what to do with a Flat File Production System? Wondering why you didn't take that construction job with Lawrence when you had the chance? We know the feeling. We can help you bridge the communication gaps and let the data talk freely. We know they will hit it off once they make the connection.
Custom Data Solutions
At Blackbird Ads, we love solving problems. We were the kids who took apart things just to see how they worked. While we specialize in digital advertising, at the end of the day data is data and we speak fluent geek. We take pride in building a better mouse trap for all your data needs.
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File Parsing
If you can describe it, we can parse it. We work with text files, spreadsheets, or databases. If we can't parse it, then you've got problems.... serious problems.
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Automation
A long time ago, we learned the value of automating the little things. If the steps are repeatable, we can help you automate them. Whether it is getting data from point a to point b, or generating that daily email to the executives, we can help.
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Data Integrations
Data is the king of the jungle, but what good is it when it is stuck in a cage? We can help you uncage the data and combine it into one source of truth. Who knows what will happen? Perhaps you will realize you have the rare and elusive jackalope.